Linda Castillo has extensive experience developing, implementing, and managing marketing and community relations programs that reinforce branding, shape culture, and strengthen communities. She is currently the Vice President for Small Business Marketing and Chair of the California Hispanic Business Resource Group at Comerica Bank. In this role, she fosters relationships with local leaders, business groups, and community organizations to develop programs that help small businesses thrive. Previously, she worked at the nonprofit Monterey Bay Aquarium, where she created events and managed communications to raise awareness about ocean conservation. She also co-owned three apparel boutiques, so she knows first-hand about some of the challenges for a small business owner.
Linda is the Founder of Modern Latina, an online magazine designed to celebrate, inspire, and empower Latina women. She writes articles, curates content and resources, and organizes events for Latinas to advance, connect, and give back to their community. She also launched the Modern Latina Book Club, a robust online collective, to support Latinx authors.
Linda’s passion for empowering young leaders to reach their full potential has fueled her volunteer efforts and community service work. She is a fellow of the Hispanic Foundation of Silicon Valley Latino Board Leadership Academy. She serves as a board member for the San Jose State University Latino Alumni Network and Hispanic Chamber of Commerce of Silicon Valley. She is also a Circle Leader for Lean In Latinas, and a member of the Latina Coalition Silicon Valley and ALPFA (Association of Latino Professionals For America) San Francisco. She is a Girl Scout Troop Co-Leader and a mentor for SJSU Business Student Association and WELI (Women Education and Leadership Institute) at Hartnell College. Linda holds a B.S. in Marketing and M.S. in Mass Communications from San Jose State University. Along with the positive community impact via her work with her magazine, career, and volunteering, she is a mother to two little girls inspiring them to be the successful Latina leaders of tomorrow.